Long-standing logistics groupie, Rock-It Global, recently celebrated its 45th anniversary at a Welcome Party held on 06DEC23, during THE Conference Live at Lititz in Pennsylvania where it revealed it was rebranding back to its original Rock-it Cargo name. Rock-It is specialized in transporting equipment for huge music tours, sporting events, motor sports or theatrical productions. A lot has happened in 45 years, and the company took the occasion to reminisce on all the iconic events that were able to take place because of its logistical efforts. “Since 1978, Rock-it Cargo’s team has pulled together the logistical operations to make the world’s largest concerts possible – from Live Aid and Bruce Springsteen to Madonna and Lady Gaga. Whether it be bringing Billy Joel’s tour to the former Soviet Union in 1987, or helping Metallica become the first band to play all seven continents, Rock-it Cargo has been the logistical powerhouse keeping rockstars on-the-go,” the press release proudly gave as examples. Whilst its beginnings are rooted in Rock’n’Roll, its logistics portfolio has increased over the years to include live sporting events, motor sports, arena spectacles, and theatrical sets. Harry Potter and the Cursed Child, Cirque du Soleil, Walking with Dinosaurs, and Les Misérables, are just a small selection of theatre examples. The release continues: “Today, Rock-it Cargo has grown into a worldwide network of live event specialists that is growing in size and strength, with offices and boots on the ground across six continents.”
Daniel Rosenthal, Chief Executive Officer, Global Critical Logistics, said: “Over the past 45 years, Rock-it has created a legacy rooted in excellence and passion for the customer. We felt it was fitting that we should mark the occasion by going back to our roots and taking the best that Rock-it has to offer. This includes re-embracing the original name of the company, and relaunching a visual mark that so many employees and clients alike have fond memories and nostalgia for. For more than four decades, Rock-it has created a storied legacy growing to more than 600 employees operating on six continents and serving 7,500+ customers annually. Our team members are what differentiates us amongst our competition and what will take us to new heights as we look to the future.”
