Hapag-Lloyd adopts new Strategy 2030

The document specifies and updates the Hapag-Lloyd’s previous objectives, and names five building blocks as future priorities: the rapid modernization of its fleet, achieving quality leadership, strengthening sustainability efforts, becoming one of the most innovating maritime actors, and continuously increasing operational efficiency.
Further to this, the shipping company announced plans to retrofit and convert five 10,100 TEU container ships powered by conventional motors to dual-fuel engines capable of operating on methanol which drives down greenhouse gas emissions.

The updated ‘Strategy 2030’ is the result of in-depth market analysis and customer insight, as well as extensive internal collaboration including input from the company’s global experts, the shipping line states in a release. Top priorities are delivering outstanding and tailored customer service while prioritizing environmental responsibility and innovative digital solutions to navigate the ever-changing global landscape. “Our ‘Strategy 2030’ is our most ambitions masterplan to date,” exclaimed CEO, Rolf Habben Jansen, while presenting the new operational framework.

Improved punctuality, less greenhouse gas emissions: These are just two of the goals standing in Hapag-Lloyd’s ‘Strategy 2030’, announced by CEO Rolf Habben Jansen last week. Photo: CFG/hs

Cross-divisional strategy
Compared to the previous development priorities, there are no radical changes or decisive novelties. However, the aforementioned targets are to be implemented at an increased pace across all divisions, holistically and binding on and off shore. The new Terminal and Infrastructure division, based in Rotterdam and announced in SEP23, has already been included in the scheme. In future, it will also be responsible for upping the carrier’s share of inland transport in direct support of its core global maritime business.

Binding punctuality of voyages
As far as the reliability of transportation is concerned, the Strategy 2030 sets a punctuality rate of 80+% as a binding quota on its way to achieving operational excellence. According to management, the Gemini Cooperation with Maersk announced only weeks ago, “will be an important step towards realizing this goal.”

In a nutshell, Hapag-Lloyd aims to remain an industry frontrunner by leveraging cutting-edge IT solutions, increasing productivity, and achieving even higher performance ratings by its customers. As part of its commitment to fighting global warming, it is scaling up its sustainability efforts aimed at continuously reducing greenhouse gas emissions by around one third come 2030.

Retrofitting initiative
Further to this, the shipping company has entered into a new pact with Hong Kong-headquartered Seaspan Corporation, aimed at retrofitting and converting five 10,100 TEU container vessels powered by conventional MAN S90 motors to dual-fuel engines capable of operating on methanol.

Maximilan Rothkopf, COO Hapag-Lloyd, noted: “The methanol retrofit project is a further step in our ambitious sustainability agenda which aims to achieve the decarbonization of the entire fleet by 2045. By enabling these vessels to use green methanol as of 2026, we will meet our customers’ growing demand for green transportation solutions.”

Hapag-Lloyd favors the use of green methanol
Torsten Holst Pedersen, Chief Operating Officer (COO) of Seaspan, commented: “Collaboration between strong and like-minded partners, Hapag-Lloyd and Seaspan, drives innovation. Retrofitting must be an integral part of the strategy if the container shipping industry wants to deliver on its decarbonization targets.” In addition to investing in newbuilds or retrofitting its current fleet, Hapag-Lloyd is stepping up its efforts to explore the sourcing of green fuels. In this context, it has been shown that green methanol is one of the promising low emission fuels of the future.

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