ECS Group has opted for Rotate’s Live Capacity data product to ensure it benefits fully from its strategic growth potential, and that it maintains its position as leading GSSA. “Rotate’s Live Capacity provides real-time data on market trends and capacity fluctuations enabling quick adaptation to changing conditions in a highly competitive air cargo market,” the release explains. The real-time capacity data and market insights are fed into ECS Group’s own in-house business intelligence system, Apollo. The result is useful data the enables users to spot new interline partnerships, optimize airline customers’ networks, and react quickly to market changes dynamics in terms of pricing strategy.
Strategic Growth and Technological Innovation were the two main objectives behind ECS Group’s decision to partner with Rotate, and Rotate delivers the insights to achieve these. For example, it provides: real-time capacity monitoring, dynamic route optimization for freighters, an interactive dashboard, and alerts and notifications regarding capacity changes. ECS Group can use the information to capitalize on emerging opportunities, adjust pricing strategies, and proactively mitigate risks.
Cédric Millet, Chief Strategy and Digital Officer of ECS Group, underlined: “When tendering for digital innovation, only the best pass the test. In Rotate, we simply found the best-in-class capacity data product on the market. Real-time data is crucial for our Market Intelligence System as it enables responsiveness to market changes. Our teams can thus take better, proactive, and informed decisions in terms of pricing or interline opportunities, for example, leading to improved revenue optimization of the capacity we manage on behalf of our airline customers. And for ECS, that ultimately results in higher customer satisfaction and long-term business growth.”
Ryan Keyrouse, Chief Executive Officer of Rotate, stated: “The air cargo industry is fast-moving and the need for up-to-date information in today’s market is critical. High-quality and real-time insights into every market in the world, allow ECS to respond quickly to changing market conditions. Our partnership with ECS Group, with its highly innovative mindset and clear digitalization strategy, will allow us to further improve our products and meet the needs of the industry. We have a strong focus on integration and user adoption and are therefore working with ECS users to construct use-cases based on real-time data that will help them with their daily decisions. We look forward to building a long-term and valuable partnership with ECS.”
