Air Canada Cargo opts for Rotate’s Sales Cockpit

Digitally enhanced sales through Rotate’s Sales Cockpit. Image: Lemon Queen

Air Canada is the second airline after Etihad to soon benefit from Rotate’s digitally enhanced sales processes, and there will be more to follow as the tech company plans to deliver its CargoTech solution to more airlines in future. Rotate’s Sales Cockpit is designed to support an airline’s sales teams in all sales aspects from uncovering sales opportunities, to monitoring agreements/quotes and tracking their performance. The web-based software, which is integrated in Air Canada Cargo’s own CRM tool, continuously analyzes the airline’s data to automatically identify and open customer-specific potentials. All information required is stored in one place, equipping sales teams with everything they need to carry out customer communication and discussion. The implementation of the Sales Cockpit is part of Air Canada Cargo’s broader digitalization strategy, aimed at enhancing the overall customer experience.
Matthieu Casey, Managing Director – Commercial at Air Canada Cargo, commented: “This partnership with Rotate and the roll-out of the Sales Cockpit will enable our Sales teams to provide more personalized and timely service to our customers while maintaining a consistent approach globally. This consistent approach allows us to work collaboratively and proactively as our customers’ needs change.”
Ryan Keyrouse, CEO at Rotate, stated: “We are thrilled to support Air Canada Cargo in its digitalization journey. Our collaboration has enhanced the Sales Cockpit, making it a more effective tool for their sales teams. The feedback from Air Canada Cargo has been important in refining the solution to better meet the needs of the industry.”



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