Cathay Cargo recently unveiled it latest digital enhancement. Called ‘Manage Booking’, the feature offers freight forwarders real-time control over changes to their shipments. The carrier speaks of a ‘significant upgrade’ and enhancement of the user experience of its booking channel, since it a reaction to an old pain point – namely the inefficiency of having to resort to phone calls and analog workflows when booking changes were necessary – and then having to wait for office hours in order to get feedback or confirmation that the modifications were done. Manage Booking is available around the clock on the cargo airline’s website. Forwarders are therefore free to make adaptations to bookings as and when they need to, and can action these directly via the platform. Those changes include: updates to shipper or consignee information, flight and date modifications or shipment size adaptations. What can be done online goes online, freeing up Cathay Cargo’s expert team to personally assist forwarders in making any complex changes – this offering “the right level of support for every scenario”, the release underlines, emphasizing the company’s commitment to customer-centric digitalization. The latest feature was designed around forwarder workflows.
Manage Booking offers clear operational advantages:
- Centralized oversight: A single dashboard provides real-time visibility into all bookings, regardless of channel, making tracking and management simple and efficient.
- Change previews: Users can see exactly how a modification will affect the booking status and cost before confirming the update.
- Activity tracking and notifications: Automated email alerts and full audit histories keep every stakeholder informed and aligned.
“Manage Booking is the latest in a series of digital initiatives setting new standards for air cargo, including becoming the first airline globally to offer real-time customs clearance status via IATA’s ONE Record protocol, deploying intelligent tool to reduce Cathay Expert’s heavyweight cargo planning time, and rolling out Cargo Connect to digitize operational workflows worldwide,” it stresses.
Dominic Perret, Director Cargo, Cathay, stated: “As the air cargo industry evolves, we are committed to leading that transformation by keeping our customers at the center of every innovation. Digital solutions like Manage Booking are about making it easier for freight forwarders to work with us, giving them the control and transparency they need to operate with confidence. We will continue developing digital solutions that our customers value as we strive to become the world’s best air cargo carrier.”
