Though the name “GWcycles” doesn’t quite roll off the tongue, the idea is a good one as it is for a good cause – and Gebrüder Weiss’ international cycling competition is meanwhile in its third season. Whilst last year, competitors were cycling around the world, and managed 15 laps of the earth, the target this year, which participants have until 30SEP24 to reach, is to cycle to the moon and back. In other words: a full 768,800 kilometers. The competition opened on 25MAR24, and the company has pledged to plant a further 7,000 trees in Nicaragua if the kilometers are achieved. They will add to the 13,000 trees Gebrüder Weiss had planted in the past two competitions, in Togo and, again, Nicaragua. Referred to as “corporate forests”, Gebrüder Weiss is thus contributing to environmental protection. So, the climate benefits on the one hand. The best 300 cyclists benefit, too, since they are competing for a gravel bike (which is basically a kind of racing bike that can compete off-road, too), and “other attractive prizes for seven different challenges,” the press release promises. The competition is open to everyone (details are on Gebrüder Weiss’ website), and participants log their completed kilometers in a cycling app.
Frank Haas, Head of Corporate Brand Strategy & Communications at Gebrüder Weiss, detailed: “At Gebrüder Weiss, we believe in sustainable mobility, and as a global logistics company, we are enthusiastic about moving things together. So far, our cycling community has accomplished spectacular results each year; they enjoy exercising and actively contributing to environmental protection. We are looking forward to this year’s competition.”
