Valuable shipment transport on WestJet Cargo just got Safe’Air

Valuables are safe in WestJet Cargo’s ‘Freight Knox’. Image: WestJet Cargo

Safe’Air is the name of the new WestJet Cargo valuables shipment product which has been designed to ensure that all such cargo is protected from theft or pilfering. Planned to go live in JAN24, initially between Canada and the US, Safe’Air is the airline’s cargo solution for the transport of high value cargo such as banknotes, jewelry, precious metals and stones, and other highly valuable items, and will offer reliable, secure, and discrete logistics. Starting out between Toronto Pearson International Airport (YYZ), Calgary International Airport (YYC), Vancouver International Airport (YVR), and Los Angeles International Airport (LAX), Safe’Air’s availability will soon be extended to all other stations in the WestJet network. These will be launched in priority of customer demand from next year.

Developed in close collaboration with freight forwarders specialized in transporting valuable goods, the product is aimed at customers in the banking, luxury goods, high-end technology, and pharmaceuticals industries, as well as those needing to send confidential documents. Dedicated security measures have been put in place to prevent tampering, pilferage, and unauthorized access. They include third-party oversight, direct supervision, secure storage protocols, and the use of specialized security containers which all comes with a unique serial number and are sealed using premium, individually numbered metal seals. Security agents escort the valuable cargo which is transported separately to and from the aircraft.

Kirsten de Bruijn, Executive Vice-President, Cargo at WestJet, explained: “Our commitment to excellence extends to every area of our business, from network to operations to anticipating and meeting the needs of our customers. The trust and market demand that our dedicated cargo operations have garnered in just half a year, have also led to increasing demand for a dedicated valuables product. We have therefore been hard at work establishing our very own WestJet to both operationally safeguard those high value shipments entrusted to us, and commercially ensure that we always deliver on our promises.”

Nawal Mir, Product Manager at WestJet Cargo, revealed: “Our product has been meticulously designed with the utmost emphasis on security and efficiency. Every step of the valuable handling process has been painstakingly analyzed, potential risks identified, and measures implemented to mitigate them. [The result is:] all hands on deck, all eyes on the ball, and absolutely no loopholes allowed. We’ve created a true ‘Freight Knox’ service at four of our stations and will roll it out to other destinations as soon as we are certain they are ready and capable of delivery.”



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