Run DMC – Bolloré’s focus on digital agility

DMC at Bolloré Logistics stands for Data Management Center and refers to the company’s dedicated organization focused on digital solutions that support the collection and analysis of data. The DMC was set up in 2017, and with the growing governance requirements, directives, and policies, as well as the importance of having transparency of activity and performance in the air cargo industry’s volatile market, is more relevant than ever.

New, paperless office in Nanjing. Image: Bolloré Logistics

Digital agility at the heart of digitalization and innovation,” was the title of Bolloré’s first press release of 2024, as it starts out on another challenging year for the air cargo industry – albeit one that the Head of Air Freight Procurement at Bolloré Logistics, Claude Picciotto, believes “could see a return of ‘classic seasonality’ with stability in rates and capacity.”

It recently opened a new, paperless DMC in Nanjing, China, which is tasked with data management and innovation for Bolloré Logistics Greater China. “DMC has a dedicated team set up to provide visual display of information and data-driven insight for internal performance management and supplier quality monitor. By providing a holistic view of the operation with visual dashboards, it leverages the digital assets to support strategic decisions on the development of the business,” the release explains, going on to say that

To improve data quality, DMC works with the operations teams on actual business scenarios to establish standardized operating procedures and data supervision procedures. It ensures every facet of data within the organization; architecture, quality, analytics, and visualization, is managed with precision and efficiency.”

Those efficiencies include the complete overhaul of the event management process, which is now fully automated: data extraction, data capture, event updates, storage, analysis, and visualization are all carried out by the software, without the need for human intervention. The DMC team will continue to work on simplifying processes in order to increase operational efficiencies and, in turn, provide a better customer experience.

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