SecureTech is Etihad’s latest specialized product

From 01MAR24, customers choosing Etihad Cargo to carry their consumer electronics, will be able to select its SecureTech product. The ninth in the cargo carrier’s product pallet, SecureTech has been designed with commodities such as mobile phones, laptops, tablets and other lithium battery-powered devices, in mind. It consolidates the airline’s long expertise in the transport of consumer electronics and offers safe and secure transport. Demand has rapidly increased in recent years in this area, and Etihad has acted on customer feedback for a dedicated solution. It already holds IATA CEIV Li-batt certification, which demonstrates the carrier’s professional handling of electronics in accordance with the highest safety and efficiency standards. Other SecureTech features include: a monitored build-up/break-down of palettes in secure and controlled storage areas at all points of the air cargo supply chain, and continuous surveillance through security personnel or CCTV systems. The carrier also ensures strict training programs for its staff.

Keeping consumer electronics safe during transportation. Image: Etihad

Leonard Rodrigues, Acting Managing Director at Etihad Cargo, said: “Etihad Cargo has launched SecureTech based on feedback from the carrier’s partners and customers and the growing demand for a dedicated product to make the transportation of consumer electronics safer and more secure. Over the years, Etihad Cargo has developed expertise in handling specialized products, and moving lithium battery-powered devices comes with unique challenges. Etihad Cargo is well-equipped to overcome these challenges thanks to its experience in transporting high-value, fragile, time- and temperature-sensitive, and dangerous goods. The latest market data suggests India’s electronic exports exceeded $20 billion in 2023, with mobile phones making up 52% of all electronic exports. Other top exporters of electronic devices included China and Vietnam. The launch of SecureTech, in combination with the introduction of new routes and increased frequencies for these key markets, will enable Etihad Cargo to fully meet the growing capacity demand for electronic shipments while giving customers and partners confidence that their products will arrive safely at their final destination on time and as promised.”

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