And it’s all for a good cause. The logistics provider’s ‘Cycling to the moon and back’ initiative took place between MAR24 and SEP24. It was the third time that this GWcycles bike campaign was held, and it managed to set a new record. Over 600 people took part across the world, and pedaled away to collect as many kilometers as they possibly could, logging these in a specifically designed app called Radbonus. The result? More than 768,800 kilometers were achieved – the distance it would take to travel to the moon and back. Quite aside from the health benefits of participating in the challenge, the main object was to do something to help protect the climate. Every kilometer cycled counts towards trees being planted to help clean the air. “The 2024 cycling campaign has enabled Gebrüder Weiss to plant 7,000 new trees in the corporate forest in Nicaragua. A total of 19,000 trees have been planted since the campaign was launched in 2022. Once fully grown, these trees will absorb around 285 tons of CO2 from the atmosphere per year,” the release revealed.
Frank Haas, Head of Communications at Gebrüder Weiss, noted: “It’s clear that bicycle mobility is growing in popularity, and rightly so: Cycling gives people a chance to enjoy being active and boosts both personal health and climate protection. I’m particularly pleased that we were once again able to encourage so many people to do their best to support a good cause. Thank you to everyone who got involved!”
