CargoForwarder Global’s ‘Spotlight On…’ highlights a different segment of the air cargo industry every Sunday, thus demonstrating the huge variety of careers on offer. To ensure that what happens in this ‘Freight Club’ is talked about and published across the media, many air cargo companies seek and invest in the professional expertise of specialized public relations (PR) agencies. One such agency is Meantime Communications where this week, Dulcie Jervis takes us through her job as Account Manager, and how she views the air cargo industry.

CFG: What is your current function and company? And what are your responsibilities?
DJ: I’m a public relations (PR) account manager at Meantime Communications, a specialist PR agency focused on the logistics and supply chain industries. My role involves helping clients communicate with their target audiences through press releases, interviews, feature placements, and social media, working closely with industry press to boost brand awareness.
CFG: What does a normal day look like for you?
DJ: When I’m not travelling, a typical day usually starts with checking and responding to any emails that have come in overnight – our customers are spread out all over the world, so there are always messages to wake up to. I check in with the team (and some of my clients if time-zones allow), make a to-do list, and get cracking on the high-priority tasks.
After lunch, I’ll usually have a mix of client meetings, copywriting and proofing, and lining up social posts for the upcoming days, but thankfully, no two days are quite the same; there’s always an exciting new story or project to work on.
CFG: How long have you been in the air cargo industry, and what brought you to it?
DJ: I’ve been in the industry just over a year now, and it’s flown by (pun not intended). After graduating, I wanted two things out of my job; to work in PR, and within an industry that interested me. Along came Meantime’s job opening. The role offered both (the latter in excess), and the rest is history.
Unlike many new-comers to the industry, the behind-the-scenes world of global logistics was not completely unknown to me; my father has worked in logistics and supply chain all my life, and I’m not the only one of his children to follow in his footsteps. We were brought up spotting container ships on holiday, guessing Eddie Stobart truck names on road trips, and fighting over exhibition merchandise from his business trips. I now collect my own, and laugh at my younger self who thought that DSV exclusively made memory sticks, and that Malcolm Group was a jellybean company.
CFG: What do you enjoy most about your job?
DJ: I would say that my two favorite things about my job – the people and the places – go hand-in-hand, and they meet at industry events.
Each event I’ve attended has not only been a catalyst for PR activity, but has also given me the opportunity to spend time with people face-to-face, whether this is my clients, journalists, or meeting new people across the industry. You get the opportunity to talk to amazing people from all around the world, and then you get to reunite with them somewhere new at the next show. The standouts for me so far have been air cargo China in Shanghai last summer, and the 2024 IBJ Awards in Antwerp.
CFG: What do you see as the greatest challenges in our industry?
DJ: I think this is more of an opportunity than a challenge (that’s the PR practitioner in me), but I would say attracting and retaining young talent. More young people should know just how important, impactful, and interesting this industry is – not to mention, it’s also a lot of fun.
CFG: What advice would you give to people looking to enter into the air cargo industry? Any particular training they should aim for?
DJ: Absolutely do it. It’s a fascinating world, and it’s everywhere.
In terms of training, I would say to get stuck in and speak to people. The air cargo industry is full of individuals with invaluable experience, and they’re often more than happy to share their knowledge – all you need to do is ask!
CFG: If the air cargo industry were a film/book, what would its title be?
DJ: Freight Club. ‘The first rule of Freight Club is…’
Thanks for talking about Freight Club after all, Dulcie!
If you would like to share your personal air cargo story with our CargoForwarder Global readers, feel free to send your answers to the above questions to cargoforwarderglobal@kopfpilot.at We look forward to shining a spotlight on your job area, views, and experiences.