Its success formula reads “Global GSA Group + CargoTech = Customer CenTECH”, because according to a press release, the international GSA and the digital experts share a deep passion for technology and human expertise when it comes to business efficiency. To that end, it works closely with the members of CargoTech to develop solutions that place the customer or user first. With over 60 international airline customers and a major global expansion strategy planned, Global GSA has a vested interest in ensuring that its 500+ employees have access to digital tools that help them provide the best customer service. It has seen double-digit efficiency gains through CargoTech tools such as SkyPallet, CargoAi Marketplace, and Rotate Live Capacity, and Global GSA Group’s new Chief Commercial Officer, Zafer Aggunduz, is driving further digital change.
Ismail Durmaz, Chairman of Global GSA Group, believes: “Two crucial factors set a successful GSA apart from a standard one: People and Tech. We always talk about being ‘customer-centric’, and for sure, air cargo always has and always will be a people business. However, those looking for sustainable success in the industry, need to focus on becoming what I would term ‘customer-cenTECH’. It’s the fusion of excellent human intuition with the solid proof that digital data analysis delivers, that is the winning combination. And CargoTech, which incorporates this exact same philosophy, has proven to be the perfect partner for us. […] Thanks to AI powered forecasting, we can better predict demand, optimize capacity usage and ultimately boost revenues for our airlines. Seamless and simple booking processes save time for everyone, and real-time tracking provides peace of mind once the cargo is en route. […] Tech allows us to be fully present and available for our customers – and that human interaction is what our customers expect and receive from us.” Cédric Millet, President of CargoTech, explains: “CargoTech was founded on the premise that every time-consuming manual process should be digitalized so that employees can redirect their focus to tasks that bring more value. Removing and automating mundane, repetitive activities creates a more efficient, productive and satisfying work environment – one that benefits the company, the employees who have more time to dedicate to their customers, and the customers who appreciate fast, reliable responses and the knowledge that a personal contact has time for them whenever they require it. Global GSA Group is a prime example of how technology provides a solid commercial foundation complementing human expertise and enhancing the interpersonal relationships that the company is known for in this highly people-driven industry.”
