Icelandic low-cost carrier PLAY has chosen ECS Group subsidiaries Globe Air Cargo France and Nordic GSA (Denmark) as its General Sales & Service Agents (GSSAs) for France, Denmark, and additional European markets. They will expand PLAY’s cargo operations using CargoTech digital tools, supporting its fleet of 10 A320neo/A321neo aircraft. PLAY launched in JUN24 and serves 37 destinations in 18 countries across North America, Europe, and Africa. Each flight offers up to 4.5 tons/10 m³ of bulk cargo space for general cargo, aircraft and ship parts, or vegetables. The airline’s Keflavík hub in Iceland connects to Europe, Africa, and North America – an attractive network for ECS Group’s forwarding customers.
Jean Ceccaldi, CEO of ECS Group, said: “Word of mouth is the best business card, especially in a people-centric industry like ours. Globe Air Cargo France and Nordic GSA won the tender for PLAY because of ECS Group’s success with one of PLAY’s partners. Our teams proved that they have the local expertise and advanced digital tools needed to support this new and ambitious leisure airline in building a stable and expanding belly cargo business almost from scratch. Paris Charles de Gaulle is currently PLAY’s leading destination by frequency, followed by Copenhagen, so our teams were a logical geographical choice for European GSSA headquarter operations. ECS Group welcomes PLAY to its customer portfolio and will be following its expansion with great interest.”
Franck Tordjman, Managing Director of Globe Air Cargo France, commented: “The potentials for cargo growth with such a young airline – PLAY began operating just four years ago – are very appealing and Globe Air Cargo is thrilled to be its first French GSSA and to develop a successful network together. We have devised a clear strategy that includes digital process enhancements and a vision to securely place PLAY and Iceland on the map, and fly cargo to and from as many of PLAY’s destinations as possible.” Thomas Frederiksen, Managing Director of Nordic GSA in Denmark, stated: “We already have regular flows of cargo on PLAY flights from Denmark to Tenerife (TFS) and Gran Canaria (LPA) in the Canary Islands. While these are primarily highly popular holiday destinations for passengers, Nordic GSA’s mission is to equally promote opportunities for cargo business on board of PLAY, and to generate excellent baseload revenue for the airline. Not just for these destinations, but also others within its network that may have never seen cargo before. We’re fortunate, as part of ECS Group, to have state-of-the-art digital support at our fingertips when it comes to reading and acting on market trends and establishing new cargo revenue streams.”
