Every Sunday, CargoForwarder Global’s ‘Spotlight On…’ highlights a different segment of the air cargo industry to show how varied its many career options are. It takes vision, investment, and innovation to ensure efficient and functioning trade lanes and a relevant air cargo industry also in the future. One country and company involved in precisely that goal, is Saudi Arabia with its Vision 2030, and the King Salman International Airport Development Company (KSIADC) tasked with transforming the airport into a global hub for transportation, trade, and tourism. This week, Ghariba Ahmed Suleiman (GS), Business Dev. Manager, Cargo & Logistics at KSIADC, describes her role and shares her thoughts and advice on the air cargo industry.
CFG: What is your current function and company? And what are your responsibilities?
GS: I drive Business Development efforts at King Salman International Airport Development Company (KSIADC), focusing on Cargo & Logistics; to strategically position the airport as a world-class logistics hub, in support of Saudi Vision 2030. Through my work, I contribute directly to national goals such as economic diversification, increasing non-oil exports, and elevating Saudi Arabia into the top 10 global logistics centers by 2030.
CFG: What does a normal day look like for you?
GS: There’s no such thing as a typical day – and that’s what I love about it. Some days are spent in a more corporate environment, other days, I’m out on site visits, immersed in the operational side of things. It’s an exciting mix that keeps me engaged – from boardrooms to construction zones – and I get to meet and interact with new people almost every day.
As a new mom, I’m also learning how to navigate the balance between personal and professional life. Some days are smooth; others are a juggle – but both worlds bring their own rewards and challenges. It’s made me more focused, resilient, and deeply appreciative of the support systems around me.
CFG: How long have you been in the air cargo industry, and what brought you to it?
GS: I’ve been in the air cargo and logistics space for over a decade now. What drew me in was the fast pace and global nature of the work – it’s an industry that keeps you on your toes and constantly learning. Plus, it really makes you appreciate how the world moves behind the scenes.
CFG: What do you enjoy most about your job?
GS: Honestly, it’s the people and the big-picture thinking. I love connecting dots – whether that’s bringing stakeholders together, identifying new business opportunities, or helping turn a vision into reality. And I’m lucky to work in a space that’s evolving and full of potential.
At KSIA, I have the privilege of contributing to projects that go beyond operational importance to carry national strategic significance. For example, developing our smart logistics zone not only attracts foreign investment but also strengthens Riyadh’s position as a global gateway – both of which are key pillars of Vision 2030.
CFG: What do you see as the greatest challenges in our industry?
GS: Another major challenge – and opportunity – lies in reshaping perceptions of roles within this industry. At KSIA, we are actively championing diversity and encouraging women to pursue careers in cargo and logistics. Breaking stereotypes and fostering more inclusive workplaces is not just a social imperative, but also a key driver of innovation and a catalyst for unlocking untapped talent.
CFG: What advice would you give to people looking to enter into the air cargo industry? Any particular training they should aim for?
GS: Be curious and open to learning – this industry is full of niche areas, so the more you explore, the better. But just as important is networking and getting exposure through internships, events, or even LinkedIn conversations. It’s a small industry, and relationships go a long way.
I also strongly encourage young women to explore this field. We are seeing an increasing number of women taking on roles in cargo operations, data analytics, and commercial leadership – supported by private sector initiatives and national employment programs. The opportunities are real, and the future is full of possibilities.
CFG: If the air cargo industry were a film/book, what would its title be?
GS: “Behind the Scenes: The Invisible Network that Moves the World” — because that’s really what air cargo is. It’s often overlooked, but it plays such a vital role in the way our world operates.
Many thanks, Ghariba!
If you would like to share your personal air cargo story with our CargoForwarder Global readers, feel free to send your answers to the above questions to cargoforwarderglobal@kopfpilot.at We look forward to shining a spotlight on your job area, views, and experiences.
