Last month’s Air Cargo Europe in Munich marked a transformative moment for Liège Airport (LGG) as it unveiled its new identity and future vision under the name ‘Cargoland’. The event, held in early June, saw LGG host its largest and most dynamic booth to date, drawing significant attention and foot traffic throughout the four-day trade fair. The official launch of Cargoland was celebrated during a special reception, where CEO Laurent Jossart and Vice President Sales & Marketing Torsten Wefers presented the airport’s ambitious vision to a packed audience. Attendees were treated to exclusive Cargoland-branded beer, underscoring the festive and forward-looking spirit of the occasion.
Cargoland’s booth, distinguished by its sleek white design, bold new logo, and inviting refreshments bar, also featured a “living wall” and a unique social responsibility initiative. For every photo taken at the stand, Cargoland donated €10 to Liège’s animal protection society, the SRPA, raising a total of €2,500 for charity.
Reflecting on the event’s impact, Frederic Brun, Head of Commercial Cargo & Logistics, remarked: “Because we had such a significant announcement to make at the Air Cargo Europe, it was the first time that we invested in such a large stand, and it more than paid off. We ARE Cargoland! The excellent feedback given to us and the interest shown by the many people visiting our stand, proved Cargoland’s attractiveness. We are no longer simply a regional airport – customers are naturally drawn to us, our service standards, and what we have to offer. This was my greatest takeaway from the event, and I am delighted to see our vision of Cargoland as one of the top three cargo airports in Europe, becoming reality – perhaps even sooner than we anticipate.”
Torsten Wefers, Vice President Sales & Marketing at LGG, agreed: “Air Cargo Europe exceeded our expectations in terms of business interest. Quite aside from the opportunity to meet with so many of our loyal business partners in person, it generated a good number of new commercial opportunities for Cargoland that we are now pursuing. And I believe we set a new record with over 100 meetings held in just four days – our colleagues were certainly busy discussing capacities, rates, lanes, the developments happening at our airport, and the many benefits that Cargoland has to offer, already today.”
Building on this momentum, Cargoland plans an active presence at upcoming industry events worldwide, continuing to promote its new brand and vision for the future of air cargo logistics.
