WestJet has a new Vice President Sales and Cargo since 01JUN25, as it strives for long-term strategic development by focusing business and opportunity growth, and continued high-quality service. Amanda Ierfino has been appointed to the role. She brings around a decade of WestJet experience, having held various positions in network planning, loyalty strategy and partnerships, and advising on commercial projects, for example. Her most recent position was Director Sales from DEC22, before moving to Vice President, Sales and Cargo, last month. “Amanda has been a key driver in the development and execution of WestJet’s corporate and agency sales strategy, leveraging the airline’s strong presence in Calgary and building valuable partnerships across the industry. In her expanded role, Amanda continues to lead the Sales team while also taking on leadership of WestJet’s Cargo operations,” the release lauds. Her appointment comes in time for the planned transition away from dedicated freighter operations which will happen in the second half of 2025. Therefore, her focus will be on bringing Sales and Cargo together as the airline seeks to maximize on its belly cargo capacities. The plan is for a more unified approach to WestJet’s B2B strategy and therefore strong partnerships. Amanda Ierfino, Vice-President, Sales & Cargo, said: “Our partnerships have always been an essential part of WestJet’s success. Both our Sales and Cargo teams are united by a strong commitment to supporting our valued partners, and that focus will remain at the core of everything we do. I’m excited to lead this next chapter with an emphasis on partnership, new opportunities and shared growth.”
