Etihad Cargo has launched ‘SmartTrack’, a premium real-time shipment visibility service designed to offer customers unmatched transparency, control, and reliability across the supply chain. First introduced at Air Cargo Europe 2025 and now globally available via the Etihad Cargo website, SmartTrack makes Etihad Cargo the first air cargo carrier to deliver such an advanced smart tracking solution to market. The service uses GPS, Wi-Fi, and cellular connectivity combined with advanced sensor technology to provide live monitoring of shipment conditions, including temperature, humidity, shock, tilt, and light exposure. Customers benefit from instant alerts, allowing proactive risk management and greater shipment security. To support this, a dedicated 24/7 SmartTrack Control Centre has been established, ensuring continuous monitoring, alert prioritization by severity, and the ability to intervene in real time to mitigate issues.
In addition, the newly developed customer dashboard offers a single, intuitive interface accessible on both web and mobile. This dashboard enables real-time shipment tracking by AWB, origin, or product type, provides live sensor data and SLA notifications, and gives full custody chain visibility along with instant alerts for milestone delays or geofence breaches. Developed in partnership with Tag-N-Trac, SmartTrack integrates booking data with sensor insights to create a seamless customer experience. The launch underscores Etihad Cargo’s wider digital transformation strategy, which emphasizes innovation, operational excellence, and customer-centric service delivery, reinforcing its leadership in global air cargo digitalization.
Stanislas Brun, Chief Cargo Officer at Etihad Airways, declared: “SmartTrack marks a major step forward in the way we support our customers. By integrating simplicity, intelligence and automation, we are providing greater confidence and control over shipments while setting a new benchmark for transparency in the industry. This innovation reflects Etihad Cargo’s broader vision: to harness digital transformation in order to deliver smarter, more resilient, and more customer-centric logistics solutions.”
