Companies shouldn’t have to pay more for a greener solution – price should not hinder people in choosing the cleaner, more environmentally friendly solution. In fact, if anything, it should be the other way around – nonbiodegradable, damaging products should come at a higher price. BioNatur Plastics has taken the cost excuse out of the equation and made sustainable cargo wrapping more accessible in the U.S. by matching the price of its biodegradable and 100% recyclable stretch wrap with traditional plastic films. Thus, that final cost barrier for manufacturers and logistics providers looking to switch to eco-friendly packaging without increasing operating expenses, has been removed. BioNatur’s stretch wrap is unique because it biodegrades in anaerobic environments like most landfills, thanks to a small amount of a “proprietary, food-safe organic additive that attracts anaerobic bacteria” to break down the plastic without leaving microplastics or harmful residues. This innovation helps shippers and forwarders meet current environmental regulations and prepares them for future rules tightening emissions reporting standards in the U.S. and Europe. Earlier in 2025, BioNatur partnered with a European manufacturer to produce this wrap locally at competitive prices, ensuring a steady supply across both continents.
Chris Paladino, President and Chief Executive Officer, BioNatur Plastics, explained: “By matching the cost of conventional stretch wrap, we are making the sustainable option the obvious one. U.S. manufacturers and cargo operators exporting to the European Union can protect their cargo and their reputation by switching to a film that performs the same, remains recyclable in the normal polyethylene recycling stream, but biodegrades in a fraction of the time.”
