Few seasonal shipments get a cargo person’s heart beating quite as much as the elite Beaujolais Nouveau logistic Olympics? Why? Because to ensure that meanwhile more than 110 countries can enjoy the new wine when it is officially released (always on the third Thursday in November), a number of logistics miracles need to have taken place. The French authorities allow exports to commence up to 17 days prior to release, which – for 2025, means that in advance of the 20NOV25 (00:01 local time) release date (and time), producers could ship bottled wines from 13OCT25, 08:00 onwards to EU, and from 21OCT25 to countries outside the EU.
ECS Group, its French subsidiary, Aero Cargo International France, and DHL, together managed a ‘standout Beaujolais Nouveau 2025 operation’, this year – breaking all records by transporting a staggering 40% of all French Beaujolais Nouveau exports. “The highest market share ever achieved for this seasonal campaign,” the release underlines. Aero Cargo International France and DHL Aviation are adept in ensuring fast, reliable operations when they are most required, and have long been working together. “Covering key gateways in Tokyo and Osaka, the operation was executed flawlessly from end to end,” the release explained, illustrating the exact planning and real-time coordination needed. “This milestone success reflects ECS Group’s ability to convert seasonal complexity into commercial dominance, reinforcing its reputation as a high-performance GSSA partner for global integrators and airlines alike,” it stated.
Jean Ceccaldi, CEO of ECS Group, enthused: “This record achievement is a clear demonstration of what happens when operational excellence meets true partnership. Moving 40% of the French Beaujolais Nouveau market with DHL is not just a number, it’s proof of trust, discipline, and our teams’ ability to deliver under maximum pressure.”
Guillaume Tourneret, Managing Director of Aero Cargo International France, emphasized: “This campaign was about precision, anticipation, and teamwork. Our close collaboration with DHL Aviation and the unwavering commitment of our operations teams allowed us to deliver a flawless uplift and achieve a record result we’re extremely proud of.”
