Alaska Airlines opts for Wexco Cargo as its UK GSSA

Wexco Cargo GSSA appointed as Alaska Airlines’ UK GSA. Image: Meantime Communications

Alaska Airlines (part of Alaska Air Group) announced last year that it would be launching certain European flight destinations in the Spring of 2026. Among them arethe UK’s London-Heathrow Airport, with daily flights due to commence at the end of MAY26. Wexco Cargo GSSA (part of Kales Group B.V.) will now be responsible for ensuring that the bellies of those widebody services are full of freight and that Alaska Airlines becomes a known name on the UK market for long-haul cargo operations to and via the U.S. The new connection linking London to Seattle, U.S., which the airline is building up as a cargo gateway, will offer links to more than 100 destinations across North America, Hawaii, Central America, and the Asia Pacific region. The GSSA’s responsibilities for Alaska Airlines include: targeted sales and marketing activities, providing real time capacity visibility, yield management, and live reporting metrics through its data suite.
Ian Morgan, Vice President Cargo, Alaska Airlines, underlined: “We are building the foundation for future global growth, and our expansion into Europe is a critical part of that journey. The UK is a strategically important market for our cargo business, and working with Wexco gives us strong local representation as we introduce new long-haul services from London Heathrow.”
Des Vertannes, Managing Director, Wexco Cargo GSSA, stated: “We are immensely proud to have been selected to represent Alaska Airlines in the UK at such a pivotal moment in the airline’s growth plan. This new partnership reflects significant confidence in our ability to dynamically develop a fresh market entry, support long-haul capacity, and deliver a premium service offering, built around performance, transparency, and strong demand.”
Gemma Griffiths, Commercial Director, Wexco Cargo GSSA, added: “This is an incredibly exciting opportunity for Wexco, and we are delighted to be bringing together aligned teams and a shared focus.”

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