Lufthansa Cargo has expanded its digital booking system by integrating 5 ‘Add-on Services’ directly into the online booking process, giving customers easier and more transparent access to tailored service options. These modular extras allow shippers to customize airfreight transports with targeted enhancements – from supporting sustainable aviation fuel use to real-time monitoring of temperature-sensitive goods or specialized handling for valuable artwork. The Add-on Services build on Lufthansa Cargo’s established product structure, where customers first select a Product and Speed before personalizing their shipment with additional features. Eventually all available Add-on Services for the chosen route and product are displayed towards the end of the booking flow, with transparent pricing, and can be selected accordingly. The current roll-out includes five services, of which the first three are already possible: ‘Sustainable Choice’ enabling SAF contributions and climate protection offsets; ‘Personal Supervision’ offering escort options for high-value artworks in Frankfurt and Munich; ‘smartULD’ providing real-time temperature and data monitoring. The two other Add-ons; ‘toDoor’ enabling direct bonded warehouse deliveries through Road Feeder Service; and ‘Insurance’ offering extended shipment protection in cooperation with Delvag, are still in integration progress and not yet completely online.
Lufthansa Cargo states that with this digital booking improvement, it is meeting customer requests, and making the booking process more flexible, transparent, and responsive to customer needs. “With this portfolio, Lufthansa Cargo serves frequently requested customer needs along the transport chain and provides additional flexibility for designing individual logistics solutions. The modular offering allows customers to expand their bookings with targeted additional services and tailor transport solutions even more flexibly to their individual requirements. Integrating these services into the digital booking process also marks another step in the continuous development of Lufthansa Cargo’s digital customer journey. Further Add-on Services are already in development,” the press release states.
