Uber Freight is significantly expanding its European Fourth-Party Logistics (4PL) operations, marking one of the logistics company’s most ambitious moves on the continent since its 2021 acquisition of Transplace. The announcement, made on 22SEP26 by the American company’s Dutch headquarters in Leusden, signals that Uber Freight has listened to its North American customers who would prefer a global solution on a single platform. Europe, therefore, becomes a central piece of Uber Freight’s strategy to facilitate supply chains across continents.
The expansion rests on three pillars: new leadership, fresh investment (in operations, product, and engineering resources), and geographic growth (Krakow, Poland, will be its second European location).
Mike Doucleff appointed Head of Europe
To oversee the strategic expansion on the continent, Uber Freight has created a Head of Europe position which reports directly to the CEO, Rebecca Tinucci. Mike Doucleff has been appointed to the role. He joins Uber Freight from Alpitronic Americas – an EV fast-charging system manufacturer headquartered in Bolzano, Northern Italy – where he led its U.S. market entry. His experience in commercial and operational leadership roles comes from almost 30 years in sales, strategy, and business development for eMobility, mostly with Schneider Electric at a wide mix of European and U.S. locations. He is therefore well-versed in both business worlds.
Mike Doucleff, Head of Europe at Uber Freight Europe, revealed: “Uber Freight has built a strong foundation in Europe, and I see an enormous opportunity to build on that momentum. I’ve spent much of my career working in Europe and the U.S., and I’ve seen firsthand what it takes to build and scale a business across markets. I’m excited to bring that experience to Uber Freight and get to work.”
Building up a second European location
In NOV21, through Uber Freight’s acquisition of the U.S.-based Transplace, it also inherited a 4PL presence in Leusden, the Netherlands, that the company had opened as its first European office just eight months’ previously. Uber Freight, itself, had also already built up its own, separate freight broker business in Amsterdam in the early days of the company (founded in 2017), but sold the majority of this to the European digital freight forwarder, sennder, in 2020.
Uber Freight now plans to open a second European location in Kraków, Poland, in 2027, which will house a new Control Tower and operations hub, where the focus is on expanding customer-facing operations and installing Customer Service & Success teams. Investments are also being made in technology, operations, and talent – particularly dedicated product and engineering teams tasked with improving Uber Freight’s Transportation Management System (TMS) for European shippers.
The business case
Bret L. Bement, VP, Supply Chain Management at OXEA, said: “Our supply chain doesn’t stop at a border. With global customers and sourcing locations, we must be connected across regions. I’ve worked with Uber Freight before and know what this team can do. We wanted one partner across North America and Europe who wouldn’t just manage our transportation, but would also continuously look for ways to improve the network and help us serve our customers more reliably.”
Bement’s explanation is the basis for Uber Freight’s decision to expand in Europe. It seeks to serve multinational customers that already work with the company in North America and want to consolidate logistics partners globally rather than managing fragmented, region-by-region relationships. His company, OXEA (global chemical manufacturer) recently selected Uber Freight to manage transportation across the U.S., Canada, Mexico, and Europe simultaneously – hence becoming Uber Freight’s first 4PL contract explicitly designed to span both regions from the start.
European opportunities
Rebecca Tinucci, CEO of Uber Freight, explained: “Logistics is global by nature, but too often it’s managed through disconnected partners and regional silos. The more of that complexity we can bring together, the simpler and more efficient it becomes for customers to run their global supply chains. That’s the opportunity we see in Europe.”
The market opportunity is sizable: In 2025, 13.3 billion tons of goods were transported by road across Europe, in a road freight market valued at roughly EUR 440 billion. Uber Freight says it doubled its new European 4PL deal count that same year, though it hasn’t disclosed the underlying deal volume or revenue figures behind that claim. It is now hoping to gain both new customers as well as benefit from its existing North American customers already doing business in Europe and looking to consolidate their fewer logistics partners across their international operations.
