The new week starts with a new network-wide product over at WestJet Cargo. It launches its solution for time-sensitive shipments on 04NOV24. Called ‘Priority’, it lives up to its name by offering a premium service with priority loading and transport for cargo meeting the product’s requirements. Urgent healthcare or manufacturing goods can thus be flagged for transport on specific flights. Priority has been developed for industries requiring fast, reliable transportation of critical goods. Priority shipments can be delivered up to two hours prior to departure on board of narrowbody flights at WestJet Cargo’s main hubs: Calgary (YYC), Vancouver (YVR), or Toronto (YYZ). This is one hour less than the usual cut-off time of three hours. Shipments that are due to travel on widebody flights can be handed over up to three hours before departure, instead of the usual six hours. “In the unlikely event that a Priority shipment does not fly as confirmed, the Priority charge will be fully refunded,” the press release promises. More cargo origins are due to be added to the Priority network soon, though 80% of Priority volumes are expected the be sent out of or to Calgary, Vancouver, or Toronto. The product launch, which is “expected to significantly enhance operations at WestJet Cargo’s key hubs”, is the latest milestone in the airline’s strategy of providing fast, reliable transport across its large cargo network across Canada, Europe, Asia, and the Americas.
Kirsten de Bruijn, Executive Vice President Cargo, underlined: “Our Priority product is tailored to address the growing demand for urgent logistics solutions. With shorter cut-off times and guaranteed uplift, we provide a solution that enhances efficiency and peace of mind, especially for customers in healthcare and other critical industries. These clients depend on timely, secure transport for essential goods such as human blood, tissue samples and machinery.”
