The Colombia-registered freight carrier has presented a new brand concept following three years of business consolidation. It includes 16 factors stretching from advanced eBooking strategies to ambitious sustainability activities. Primary objectives are enhanced operational efficiencies, network enlargements and improved connectivity enabled by streamlined ground processes and fleet investments.
Avianca’s rebranding was announced by management on 13NOV24, on the fringe of TIACA’s Air Cargo Forum in Miami. The objective of all measures presented is to reinforce the airline’s dedication to its customers, partners, employees and the communities served by the carrier. Currently, it operates 220 cargo flights weekly, serves 75 destinations, and utilizes the lower deck transport capacity of over 1,400 passenger flights.
One of the six best cargo airlines
The new brand positioning is a culmination of efforts that have enhanced operational efficiency and streamlined connectivity, emphasized management.
“Our transformation has now positioned us as one of the six best cargo airlines in the world,” stated Diogo Elias, Senior Vice-President of Avianca Cargo, while presenting the new brand identity to shippers and forwarding agents.
Señor Elias went on to say: “We’ve enhanced our service levels, upgraded our fleet and revamped our product offerings, all while ensuring a more consistent and efficient operation. Our dedicated team works tirelessly to meet every requirement and solution our customers seek, enabling them to grow their businesses.”
First encouraging results
The new concept that focuses on customer needs and long-term partnerships is already showing initial positive operational results. With the closing of Q3 2024, Avianca Cargo increased its network load factor by over 5% aligned year-over-year. In addition to the fleet renewal, external factors also contributed to this, such as the recovery of Latin America’s cargo import market.
Regarding sustainability efforts, Avianca Cargo emphasizes that a real-time platform was launched which allows clients to monitor, track, and offset their shipments’ carbon emissions, and support environmental projects in Latin America. This is done in collaboration with the climate technology company, CHOOOSE. Simultaneously, Avianca Cargo optimized two major warehouses to reduce its carbon footprint, implementing energy-efficient cold rooms in Medellín and in Miami, with zero-Ozone-Depletion Potential (ODP), to cut greenhouse gas emissions further.
Four more A330P2F
Its fleet expansion initiative is also in line with its environmental activities. Avianca Cargo grew its fleet by four A330-300/200 P2F aircraft, boosting capacity and fuel efficiency. The first freighter joined the airline’s Mexican commercial partner, AeroUnion, in JUL24, with two more arriving in 2025, and the final one in 2026. These will offer enhanced payload and flexibility on medium-range routes.
Finally, Avianca Cargo improves its cargo flows by collaborating with software platform, CargoWise, which executes complex logistics transactions and manages freight flows from origin to destination. This is supplemented by an offer to freight forwarders: Through the Airblox platform, Avianca Cargo gives freight agents instant access to cargo capacities for electronic block space agreements (eBSA) on 280+ flights over a two-month period.
It is worth mentioning that it is the first cargo carrier in the Americas to have obtained IATA CEIV certifications in four different categories: Pharma, Fresh, Live and Lithium Batteries.
