Spotlight on… Barry Shields, Manager Cargo Operations DXB, dnata

CargoForwarder Global’s ‘Spotlight On…’ series illustrates the many different roles within the air cargo industry, that work together to ensure that shipments are carried swiftly and safely from origin to destination. An absolutely core responsibility here, is cargo operations, which these days goes beyond everyday process management, to include future-proofing aspects such as digitalization, sustainability, and automation projects. This week, CargoForwarder Global (CFG) heard from Barry Shields (BS), Manager Cargo Operations DXB at dnata, as to what his responsibilities are, how he came to the industry, and what advice he has for those looking for a career in air cargo.


Making the impossible, possible! Image: dnata

CFG: What is your current function and company? And what are your responsibilities?
BS: My role is dnata’s Manager Cargo Operations at Dubai International airport (DXB). Overseeing all export, courier, mail, and express products.
As Manager of Cargo Operations at dnata Cargo DXB, I ensure seamless daily operations while upholding dnata Cargo’s leadership in the logistics industry. I focus on aligning processes with operational needs and leading strategic projects in capacity enhancement, digitization, sustainability, and automation. This is all aimed at driving efficiency, productivity, and delivering maximum value for our customers.
In addition, I serve as an SME, supporting business departments in implementing innovations that enable dnata Cargo DXB & DWC to grow and adapt to the evolving demands of global logistics. Throughout, I remain committed to dnata’s core values of delivering the highest standards of service and safety.

CFG: What does a normal day look like for you? (Or is there such a thing?)
BS: No two days are ever the same. Each day is a mix of routine tasks and problem solving. I oversee operations to ensure processes meet daily demands, from monitoring staff performance to resolving operational issues and coordinating with cross-functional teams to keep everything running smoothly. As we focus on being a data-driven business, tracking KPIs and monitoring trends is crucial to anticipating challenges, whether from a major event in town or geopolitical shift that impact airline schedules. A significant part of my role involves reviewing the progress of short- and long-term projects, whether driving automation, expanding capacity, or enhancing sustainability. Collaboration is key, so I regularly engage with departments and project teams to ensure alignment and innovation, helping dnata Cargo grow and adapt to ultimately deliver our customers’ promises.

CFG: How long have you been in the air cargo industry, and what brought you to it?
BS: I’ve been in the air cargo industry for 33 years, starting at a freight forwarder and moving on to airlines including ANA, Virgin Atlantic, and Emirates SkyCargo, before joining dnata. My career began as a travel agent, but when the agency closed, I was drawn to the airport, though I didn’t fancy working on the passenger side. Cargo seemed like the perfect fit—and I’ve never looked back!

CFG: What do you enjoy most about your job?
BS: The variety and constant challenge. Each day brings something new, whether it’s solving operational issues or exploring innovative ideas and projects. My role has given me the opportunity to be part of the vast global logistics industry – fast-paced, dynamic, and constantly evolving.
It’s incredibly rewarding to know that I play a small but essential role in keeping goods moving worldwide. Whether that’s supporting everything from a Coldplay concert in New York or a life-changing pharmaceutical trial, to a new car launch in Switzerland and humanitarian efforts in response to conflicts or natural disasters. Being part of dnata, a global company providing air services across six continents, also gives me pride in contributing to a consistent brand and service experience for our customers around the world.

CFG: Where do you see the greatest challenges in our industry?
BS: There are multiple issues but the ones I see as a major challenge are:

  1. Lithium batteries: With the growing demand for lithium battery shipments, safety concerns become increasingly critical. That’s why we have invested in achieving CEIV accreditation from IATA, which ensures we adhere to the highest safety standards for handling hazardous materials. This certification is essential for upholding safety protocols, improving staff training, complying with global regulations, and consistently meeting our customers’ expectations.
  2. E-commerce boom: The exponential growth of e-commerce has increased demand for faster, more efficient logistics solutions. Keeping up with this demand while maintaining service quality and capacity is a constant challenge.
  3. Geopolitical issues: Based in the Middle East, we face unique geopolitical challenges that can disrupt supply chains and airline schedules, requiring us to remain agile and adaptable to changing circumstances.
  4. Paperless initiatives: Despite advancements in technology, the cargo industry is getting better and there are more system providers in the market digitizing the journey, but I still feel the industry is slow to adopt global adoption of paperless initiatives and the hesitance from various authorities to fully embrace digital solutions gives us a challenge in achieving a more efficient and sustainable industry.

CFG: What advice would you give to people looking to get into the air cargo industry? Any particular training, they should aim for?
BW:

  1. Understand the industry: Familiarise yourself with logistics, regulations, and the different types of cargo.
  2. Pursue relevant training: Look for formal education or certifications, through IATA or secondary education such as Logistics, Supply Chain Management, or Transportation Management.
  3. Gain practical experience: Seek internships/work experience or entry-level positions with a freight forwarder/GHA/airline for hands-on insights and networking opportunities. Or maybe join areas in the armed services that concentrate on the logistics fields.
  4. Stay updated on trends: Keep abreast of industry and regulatory changes.  Focus on developing key attributes such as strong communication, problem solving, and teamwork skills.
  5. Focus on developing key attributes such as strong communication, problem solving, and teamwork skills.

CFG: If the air cargo industry were a film/book, what would its title be?

BS: Freight Expectations: Making the Impossible, Possible.


Thank you, Barry, for your insights!

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