Exclusive – Lemon Queen goes Green

Sustainability is a much-used word. Every transport company positions it prominently on its website. It stands on the agenda of most conferences initiated by players of the air freight and logistics industry, stimulates discussions, soothes the conscience of the organizers and inspires the imagination of the participants. But what are the practical consequences for everyday life?

Lemon Queen CEO Audrey Serdjebi is one of the most innovative figures in air freight PR and communication – photo: courtesy LQ

Sustainability is an overarching topic that encompasses all areas of life. Despite this understanding, most people change their lifestyle and consumption habits rather hesitantly, if at all. This was documented at a recent aviation conference in a European metropolis. Panelists lauded new approaches to achieving net zero in air freight and road feeder traffic not in 2050, but in 2040 or even earlier. Nods of approval in the hall and big applause from the participants for the proposals made by experts.

Sobering gap
Then it was time for a lunch break. An hour later, a look at the garbage cans standing in the room was sobering: in addition to waste such as paper napkins and packaging, they were overflowing with leftover food. By personal impression, the latter made up at least a third of the garbage, including pieces of meat, sausages, bread or uneaten, discarded potatoes, rice, and lots of vegetables.

Sustainability stood high on the agenda of the meeting; yet, the throwaway society was having a ball in the dining room.

It was a scandal, but none of the 100 or so attendees were irritated by it, or at least no one criticized or even mentioned the food waste happening at the conference. A typical example of the widespread gap between theoretical knowledge and individual consumption patterns.

The media world is no exception. The paperless office is still an illusion despite all digitalization efforts. The same accounts for airports, despite electronic data transfer (please see the statement of manager Michael Mottl from Vienna Airport in Brigitte’s coverage of the recent Vienna Cargo Day).

Words can move mountains
This can’t go on forever, something has to happen – finally, is what the French PR agency, Lemon Queen, thought, and that is why it has now launched Lemon Green. Lemon Queen announces that its traditional marketing portfolio of PR, social media, design, branding, and event services, will be complemented by providing eco-friendly added value that extends beyond today’s methods of communication. Lemon Green aims to create a comprehensive eco-system of environmental responsibility, including all aspects of communications, by implementing sustainable solutions in close cooperation with its business partners.

“Words can move mountains. At Lemon Queen, we know all about the power of communication in driving change and influencing opinion, and see it as our urgent duty to raise awareness about the air cargo industry’s challenges and efforts in ecological transition,” says Audrey Serdjebi, Chairwoman and CEO of Lemon Queen. Audrey goes on to say: “Every action counts. Many, when they hear the word ‘Sustainability’, immediately think of carbon emissions reduction through the use of Sustainable Aviation Fuel. Yet biofuels alone will not provide the entire answer, and the onus of proof is not just on airlines. All of us within the air freight industry have a collective responsibility to act. Lemon Green provides the expertise and the tools to create positive change, meeting the growing demand for liable Corporate Social Responsibility-aligned communication.

Innovative program
The spectrum of Lemon Green’s activities ranges – among others – from designing and constructing eco-friendly conference booths, to eliminating environmentally unfriendly promotional goodies, and establishing partnerships with NGOs.

“Since we are the first communication agency specialized in air freight, to advocate for eco-responsible communication, we consciously lead by example in accordance with our commitment charter,” says Marie Férole, Eco-Communication Officer at Lemon Queen. “Our skills, capabilities, and values must serve a message that promotes change, and we bring new staff and partners on board who share our mission.”

She warns against the widespread misconception that sustainability solutions are extremely expensive and time-consuming. This said, even small, inexpensive actions can have a big impact, she emphasizes. Lemon Green helps implement these.

spot_img
spot_img

LEAVE A REPLY

Please enter your comment!
Please enter your name here

See Also