CargoForwarder Global’s ‘Spotlight On…’ series brings a different role in the air cargo industry to the fore each week, by showcasing individuals in their function. Air cargo logistics is bound by regulations and regulators, some of whom may not have an in-depth understanding of how logistics functions on a day-to-day basis. An important role, therefore, is being the voice of an entire industry – in this case, freight forwarding – and speaking up for its needs, illustrating developments, and educating regulators on its activities. Over in the U.S., Brandon Fried (BF), Executive Director, Association Leader, Industry Advocate and Air Cargo Expert at The Airforwarders Association, does just that. This week, he gives CargoForwarder Global (CFG) readers insights into his responsibilities and gives advice to those looking to get into the air cargo industry.
CFG: What is your current function and company? And what are your responsibilities?BF: I am the Executive Director of the Airforwarders Association (AfA), representing air freight forwarders across the U.S. My primary responsibilities include advocating for our members on Capitol Hill, working closely with government agencies, and addressing regulatory challenges. I also lead initiatives that promote best practices and drive innovation within the air cargo industry. Our work spans multiple areas, including improving airport truck congestion and collaborating extensively with the U.S. Transportation Security Administration (TSA) on security protocols for air cargo.
CFG: What does a normal day look like for you?BF: There’s no such thing as a “normal” day, given the dynamic nature of the air cargo industry. One day might involve meetings with lawmakers or government agencies like the TSA or Customs and Border Protection (CBP) to discuss pressing issues such as air cargo security, regulatory changes, or airport infrastructure. Other days are spent preparing for industry conferences, meeting with members, or tackling emerging challenges like airport truck congestion or digital transformation in logistics.
CFG: How long have you been in the air cargo industry, and what brought you to it?
BF: I’ve been in the air cargo and freight forwarding industry for about 40 years. My interest started early with a passion for logistics and the complexity of moving goods worldwide. Over the years, I’ve held various roles that have given me a broad perspective on how the industry works, and it’s been fulfilling to advocate for forwarders while helping the industry grow and adapt.
CFG: What do you enjoy most about your job?
BF: I enjoy the variety and the opportunity to work with such a diverse set of people and businesses. No two days are the same, and I find it rewarding to help shape industry policy, from air cargo security with the TSA to pushing for infrastructure improvements at airports. Seeing our efforts on Capitol Hill result in tangible benefits for our members, like the recent GAO study on airport truck congestion, is incredibly fulfilling.
CFG: What do you see as the greatest challenges in our industry?
BF: One of the biggest challenges is balancing security with efficiency. As regulatory requirements continue to evolve, particularly in areas like air cargo security and customs compliance, freight forwarders must stay agile to keep up. Capacity constraints and infrastructure issues, like truck congestion at airports, are also ongoing concerns. Moreover, the increasing digitalization of the industry brings cybersecurity risks, requiring constant vigilance.
CFG: What advice would you give to people to get into the air cargo industry? Any particular training they should aim for?
BF: Start by building a strong foundation in logistics and supply chain management. It’s essential to understand the broader flow of global trade. I would also recommend focusing on regulatory training, as compliance is key in this industry. Programs related to air cargo security, customs procedures, and even emerging technologies like automation and AI will be particularly valuable.
CFG: If the air cargo industry were a film/book, what would its title be?
BF: “Navigating the Skies: A World in Motion.” This reflects the industry’s constant evolution, the complexity of global trade, and the critical role air cargo plays in keeping the world connected.
Thank you for your insights, Brandon!
If you would like to share your personal air cargo story with our CargoForwarder Global readers, feel free to send your answers to the above questions to cargoforwarderglobal@kopfpilot.at We look forward to shining a spotlight on your job area, views, and experiences.
