The backdrop of the Air Cargo India event last week, served both as a party location as well as a launch platform. Kale Logistics Solutions (Kale), invited representatives from the 150+ air and seaports using its systems, to celebrate its 15th anniversary and – at the same time – revealing its new brand identity, designed to reflect how technology enables seamless collaboration.
The software solutions provider also launched a new product – one that solves an age-old problem which has become more urgent with the rise of e-commerce: piece-level tracking for individual packages or within consolidated shipments. The product’s name is AvSys, and it has been developed for airlines, e-tailers, shippers and consignees faced with having to manage individual or high-volume parcel shipments. AvSys’ piece-level tracking enables greater transparency, operational control, and regulatory compliance – particularly when it comes to cross-border customs requirements. The product name appears to stem from its original provider, AVLOG Systems. The specialist express and e-commerce logistics technology provider was recently acquired by Kale. AvSys supports real-time end-to-end operations, with a focus on the middle mile plus first and last-mile visibility, and allows airlines to offer and operate e-commerce-ready services; maximizing their point-to-point direct services instead of having to resort to expensive hub-and-spoke networks.
Amar More, Chief Executive Officer and Co-founder, Kale Logistics Solutions, commented: “The rise of e-commerce has created a need for modern piece-level parcel logistics that traditional airline air waybill-based systems alone cannot support. Legacy infrastructure was not built for the speed, scale, and transparency that e-commerce shippers now expect. It was based on a kilo-based system, not a piece level system that offers end-to-end control and transparency. With AvSys, airlines, ground handling companies, e-tailers, and relevant shippers and consignees can now deliver visibility at piece or parcel level while remaining fully compliant in either domestic or cross border situations.”
